Products

OpenCentric™ is pleased to offer two next generation, cloud-based software applications. These products are hosted solutions available in conjunction with OpenCentric™ consulting services.

- Nielsen reports that as of December 2010, 31 percent of US mobile phone owners have a smartphone and Nielsen expects smartphones to become the majority by the end of 2011.
- Gartner expects US sales of smartphones to grow from 67 million in 2010 to 95 million in 2011 becoming the highest-selling consumer electronic device category.
- Morgan Stanley predicts 80 percent of U.S. mobile phones in use will be smartphones by the end of 2012.

What does this mean for your business? The smartphone revolution will fundamentally change the way your business markets and interacts with its customers. Over the last decade, Internet marketing has evolved dramatically from simple web search to paid advertising and most recently social media. But what about offline content? Is print media still relevant?

The answer is yes. Just like television didn't replace radio, the Internet will not replace print media any time soon. So how do you bring online metrics and interactions to the offline world? The answer is QR® codes.

Already popular in Japan and South Korea, QR® codes are exploding in the United States. According to Mobio ID, consumers who added QR® scanning capabilities to their smartphone during Q1 2011 increased almost 1000 percent versus new users added in Q1 2010. Thoughtful QR® code marketing campaigns promote instant interaction with target markets and allow for temporal, geographic, and demographic analytics. Your business can connect customers to its brands with print media faster than ever before.

With our QRlytics™ platform, your business can quickly create unique and trackable QR® codes that engage your customers with irresistible calls to action. Whether your campaign requires one, two, or one-thousand QR® codes, our QRlytics™ platform can help you generate codes designed to increase and analyze the reach of your print media advertising.

Is your organization struggling to grow and looking to re-invent itself with new products or services? Where will your company's innovative ideas and new revenue streams come from in the next one year, two years, and beyond? Let OpenCentric™ energize the intrapreneurial juices in your organization.

INNOGIN™ is a cloud-hosted, turn-key solution designed to encourage collaboration and idea generation across your entire organizational ecosystem. It allows your company to drive innovation by listening its employees, its partners, and its customers.

INNOGIN™ is an elegant yet powerful tool that will fuel your organization's innovation engine, manage your idea pipeline, and take your company's ideas to the next level.

If you are interested in an OpenCentric product™, please contact us.